All Cleansers are created with a creamy, souffle', like texture. Each individual cleaner follows the same philosophy in the varied collections for your skin type. Brightening, Calming, Gentlemen's, Purifying and Rejuvenating. Please read each description to best choose for your skin type. Add a small amount of water to a dime size amount of cleanser. Use once a day, followed by a toner best suited for your skin. Let dry and apply either a daily serum or a nightly salve.